Celebrities in China can no longer “show off wealth” or “extravagant pleasure” on social media, the Cyberspace Administration of China announced Tuesday.
The move is part of the Chinese government’s crackdown on the entertainment industry and fandom.
Both celebrity and fan-club accounts must “follow public order and good customs, adhere to correct public opinion orientation and value orientation, promote socialist core values, and maintain a healthy style and taste,” China’s internet-regulation agency said in a statement.
The announcement follows the Chinese Communist Party’s crackdown on the country’s growing entertainment industry as officials push back against celebrity scandals and online fan groups it says cause social disorder.
Tuesday’s notice also prohibits celebrities from spreading rumors, publishing false or private information, provoking fan groups to “verbally attack each other,” and encouraging fans to partake in “illegal fundraising or irrational investment.”